A branding design service may start from a few thousand pounds or riyals in some offers, while another project can reach tens of thousands depending on the scope of work.
For example:
In Saudi Arabia:
Some limited-scope branding services may start from around 1,500 SAR, with published packages around 3,000 and 5,000 SAR.
More complete visual identity projects can reach around 17,000 SAR, while advanced branding projects may exceed 20,000 SAR, depending on the required work, applications, and strategy involved.
In Egypt:
Basic packages may start from around 5,000 EGP for a logo and essential identity elements.
More complete visual identity projects may start from around 15,000 EGP, while larger branding projects can reach 50,000 EGP or more, depending on the company’s needs.
Why Do Branding Prices Differ in Egypt, Saudi Arabia, and Other Markets?
The main reason behind this difference is that you are often comparing two different services that use the same name.
One offer may include:
- Logo design.
- Basic colors.
- Fonts.
While another offer may include:
- Market and competitor research.
- Brand strategy.
- A complete visual system.
- Brand Guidelines.
- Arabic and English identity.
- Multiple applications ready for real use.
That is why, when searching for visual identity design prices in Egypt or Saudi Arabia, the most important question is not only:
“How much does a brand identity cost?”
The more important question is:
“What will I actually receive for this price, and is this the level of branding my business needs?”
What Is a Branding Design Service?
A branding design service is the process of building a complete system that defines how a brand appears, the personality it communicates, and how its identity is used consistently across different touchpoints.
It is much more than creating a logo.
A customer may first see a brand through an Instagram advertisement, then visit the website, see the product packaging, receive a sales proposal, and finally visit a physical location.
If the company looks like a completely different brand at every step, the problem is not only the logo. The real issue is the absence of a clear system controlling how the brand appears.
Depending on the project scope, a branding service may include:
- Market, competitor, and audience research.
- Defining brand positioning and personality.
- Developing the creative direction.
- Logo design and logo usage system.
- Colors and typography.
- Visual language.
- Identity applications.
- Arabic and English identity when needed.
- Brand Guidelines.
- Packaging design for relevant projects.
- A digital system suitable for websites, social media, and applications.
However, this does not mean every company needs all of these elements.
The right scope is the one that solves the company’s current challenge and supports its next stage of growth.
What Is the Difference Between Branding, Visual Identity, and Logo Design?
The confusion between these three services is one of the main reasons why comparing prices can be misleading.
Logo design is part of visual identity, and visual identity is part of branding.
That is why comparing the price of a logo design with the price of a complete branding project is not a fair comparison.
| Service | What Do You Get? | When Is It Suitable? |
| Logo Design | Logo and its basic versions | A small business that needs a basic brand mark or wants to test an idea |
| Visual Identity | Logo system + colors + typography + visual language + selected applications | Startups or SMEs that need a professional and consistent appearance |
| Strategic Branding | Research + Positioning + Brand Personality + Strategy + Visual Identity | Companies that want to compete or enter a new market |
| Brand System / Rebranding | Strategy + expanded identity system + Guidelines + rollout and multiple applications | Established, medium, and large companies |
This is exactly where price comparisons should begin.
If one company offers a “complete identity” for 5,000 EGP, and another offers it for 25,000 EGP, you cannot judge the price before understanding what each one means by “complete.”
Ask:
- Does the first offer include only a logo, colors, and a few mockups?
- Or does the second include research, strategy, a bilingual identity system, Brand Guidelines, and multiple real-use applications?
Is Visual Identity Just a Matter of Taste?
No.
Design decisions can influence how people perceive a brand’s personality, but their impact depends on the brand context and positioning, not on fixed rules that work for every business.
One common mistake in branding discussions is treating rules like:
- “A logo should always be simple.”
- “Blue always means trust.”
Research shows a more detailed picture.
A study published in 2025 in the Journal of Business Research examined the relationship between logo simplicity and how consumers perceive brands through five studies.
The researchers found that simpler logos were more strongly associated with perceptions of competence, while relatively more complex logos were more associated with warmth. The preference also changed depending on the brand personality and consumption context.
The practical takeaway is not that simple logos are always better or that complex logos are always better.
The key point is:
The right design is the one that communicates the impression the brand wants to build.
The same applies to colors.
Another study published in Psychology & Marketing in 2025 found that logo color brightness affected the age consumers associated with a brand. Darker colors were linked more with older perceptions, while lighter colors were linked more with younger perceptions. However, the effect on consumer attitude depended on whether the brand wanted a modern or traditional positioning.
This is another reason why choosing a logo or color because it is currently popular is not enough.
The design should support the brand’s personality and market position.
How Much Does Visual Identity Design Cost in Saudi Arabia?
There is no official average price that can be used as a fixed benchmark for visual identity design in Saudi Arabia.
However, general market examples show that prices may start around 1,500–5,000 SAR for limited-scope projects and increase significantly when the project becomes a complete identity system or a broader branding project.
For example:
A package priced at 3,000 SAR may be completely suitable for a company that needs a limited number of applications.
However, the same budget may not be enough for a company that has:
- Multiple branches.
- Different products.
- A need for Brand Strategy.
- Arabic and English identity.
- Packaging.
- A system used by a full marketing team.
This variety means there is no single “correct branding price” for all Saudi companies.
The right cost depends on:
- Company size.
- Business goals.
- Target audience.
- Number of applications.
- Future expansion plans.
How Much Does Visual Identity Design Cost in Egypt?
There is usually a major difference between a Logo Package and a complete visual identity project in Egypt.
For example:
Limited-scope projects may start around 3,000–5,000 EGP, while more complete identity projects can range from 15,000–40,000 EGP, and larger projects may reach 50,000 EGP or more depending on the scope.
A general breakdown may look like:
- 5,000 EGP: Logo + basic colors + typography.
- 10,000 EGP: Basic identity elements plus business card and selected applications.
- 15,000 EGP: More complete identity including Brand Guidelines, printed materials, and social media templates.
- 50,000 EGP or more: Larger branding projects with wider applications and deeper strategic work.
So, if you receive two offers:
One for 8,000 EGP and another for 25,000 EGP,
do not start by asking:
“Why is the second one three times more expensive?”
Ask:
“What will I receive in each project, and what work happens before the design stage?”
You may discover that the difference is not about “better drawing.”
You may actually be comparing a Visual Identity project with a Strategic Branding project.
Why Do Branding Design Service Prices Differ So Much?
Visual identity pricing is not based only on the number of designs. It depends on research depth, strategy, identity complexity, number of applications, languages, revisions, and delivery requirements.
These are the main factors that affect the cost
1) Research and Brand Strategy
If the company already understands its positioning, audience, and brand personality, the project may only require Visual Identity development.
However, if the company still needs answers to basic questions such as:
- Who are we targeting?
- How are we different from competitors?
- What personality should the brand communicate?
Then the project requires research and Brand Strategy before design begins.
This is a completely different process from simply opening a design tool and creating a logo.
2) Number of Applications
A brand used only on a website and social media is different from a brand that needs to appear on:
- Branches.
- Uniforms.
- Vehicles.
- Packaging.
- Signage.
- Company profiles.
- Presentations.
- Sales materials.
- Digital products.
The more touchpoints a brand has, the more cases the identity system needs to cover.
3) Arabic and English Brand Identity
This is especially important for companies in Egypt and Saudi Arabia planning regional expansion.
A bilingual identity is not simply writing the name twice.
It requires thinking about:
- Arabic and Latin typography.
- Balance between both languages.
- Reading direction.
- Logo usage in both languages.
- Visual hierarchy.
- Digital and printed applications.
A professional bilingual identity usually requires additional design work and testing.
4) Brand Guidelines
There is a major difference between delivering logo files and building a system that allows a company to use its identity correctly.
A logo file tells you what the brand looks like.
A Brand Guidelines document explains how the brand should be used.
Depending on the project scope, Brand Guidelines may include:
- Logo usage rules.
- Correct and incorrect applications.
- Color palette.
- Typography system.
- Image style.
- Layout principles.
- Social media usage.
- Marketing material examples.
- Digital and print applications.
This becomes especially important when multiple people are working with the brand:
- Marketing teams.
- Designers.
- Sales teams.
- External partners.
- Branch managers.
Without clear guidelines, the brand may slowly lose consistency as more people create content and materials.
5) Packaging and Physical Applications
For product-based businesses, packaging is not simply an additional design item.
It can be one of the main moments where customers interact with the brand.
A customer may discover the product through:
- A shelf.
- An online store.
- A delivery package.
- A product photo.
The packaging design needs to communicate the brand’s personality while making the product easy to recognize.
This is why packaging projects usually require more than placing a logo on a box.
They may involve:
- Product positioning.
- Visual hierarchy.
- Information organization.
- Multiple product variations.
- Production requirements.
Research in branding and consumer behavior also highlights the role of packaging elements in shaping customer perception and purchase decisions.
6) Number of Decision Makers and Revisions
The project process can also affect the final cost.
A small startup with one founder making decisions is different from a company where approvals involve:
- Marketing department.
- Management.
- Sales team.
- Multiple partners.
More stakeholders usually mean:
- More feedback cycles.
- More presentations.
- More coordination.
- More project management.
That does not mean more revisions automatically create a better result.
The goal is to have a clear process that helps everyone move toward the right solution.
How Can You Know Which Branding Level Your Business Needs?
Start with the business problem, not the package name.
You may need a Logo / Starter Identity if:
- You are launching a new idea.
- You are testing the market.
- You only need a basic professional presence.
You may need a Visual Identity if:
- Your company already has customers.
- Your brand looks different across platforms.
- Your marketing materials do not feel consistent.
- You want a stronger professional appearance.
You may need Strategic Branding if:
- You are entering a competitive market.
- Customers do not clearly understand your difference.
- You are changing your positioning.
- You are expanding into a new market.
You may need Rebranding if:
- Your company has grown but your identity still reflects the old stage.
- Your audience has changed.
- Your services have expanded.
- Your current identity does not represent your current value.
However, Rebranding does not always mean changing everything. Sometimes the right solution is:
- A brand refresh.
- Updating the visual system.
- Improving consistency.
The decision should come after evaluating what works and what needs improvement.
When Can Rebranding Be the Wrong Decision?
A new identity can create positive change, but changing a brand also affects the recognition customers already have.
A company should not change its identity only because the current logo feels old.
Before making a major change, consider:
- What elements are already recognized by customers?
- What should remain?
- What needs improvement?
- How much change can customers accept?
Research on logo changes and brand loyalty shows that consumer response depends on factors such as their attitude toward the brand and how they perceive the change.
A logo change is not only a design decision; it is also a customer relationship decision.
How to Choose a Branding Design Company?
Do not choose based on the portfolio alone.
A beautiful portfolio shows the final result, but it does not always show:
- How the team reached the idea.
- Whether the design solved a business problem.
- Whether the identity can work in real situations.
- How the team handles strategy and implementation.
Before hiring a branding partner, ask:
- What are the project stages from Discovery to Handover?
- Does the proposal include Brand Strategy or only Visual Identity?
- How many concepts will be presented?
- How many revision rounds are included?
- What applications are included in the scope?
- Will I receive Brand Guidelines?
- Is Arabic and English identity included?
- What final files will I receive?
- Who owns the final usage rights?
- What happens if additional applications are needed later?
These questions help you compare the actual value of different offers instead of comparing only the final price.
What Should You Receive After Completing a Branding Project?
This should be discussed before starting the project, not only at delivery.
Depending on the agreed scope, final deliverables may include:
Logo Files:
- AI.
- SVG.
- EPS.
- PDF.
- PNG.
- JPG.
Brand Assets:
- Logo variations.
- Background versions.
- Color codes.
- Typography system.
- Brand Guidelines.
- Approved templates.
- Final applications.
Also make sure the agreement clearly explains:
- Ownership rights.
- Font licenses.
- Image or asset licenses.
- Number of revisions.
- Additional application costs.
Clear expectations from the beginning protect both sides and make the project smoother.
How Does Wizard Build a Branding Identity?
At Wizard, we do not start with design first.
Because a successful identity does not begin with choosing a color or drawing a logo.
It begins with understanding the brand.
We study:
- The business nature.
- Target audience.
- Competitors.
- Growth goals.
Then we develop the right creative direction and build a visual system that can be used across different brand touchpoints:
- Website.
- Social media.
- Advertising campaigns.
- Marketing materials.
- Digital platforms.
The goal is not only to create a new look.
The goal is to create an identity that helps your audience understand your brand, recognize it, and connect with it.
Build a Brand Identity That Fits Your Business
Before investing in a new visual identity, ask yourself:
Do I only need a new appearance?
Or:
Do I need a complete system that supports my company’s next stage?
Choosing the right branding scope from the beginning helps you avoid unnecessary redesign costs and ensures your investment goes into the areas your business actually needs.
Work With Wizard to Build Your Brand Identity
If you are not sure whether your business needs a logo, a visual identity, or a complete branding project, the Wizard team can help you understand your current needs and define the right scope before starting the design process.
Build an identity that represents your business and gives your customers a clearer reason to trust your brand.